“Good things come to those who wait.” A well known and excellently marketed slogan designed by Guinness has been chosen as Britain’s most popular and the one that is used most often in everyday life.
A recent survey taken by one of the largest UK advertising agencies has shown that nearly 50% of people frequently use the famous line from the Guinness TV adverts. The survey taken by 2,000 people decided that the Tesco’s advertising slogan “Every little helps” featuring celebrities like Terry Wogan and Jane Hurrocks was in second just slightly ahead of the simple “It does exactly what it says on the tin” by household products company Ronseal.
In fourth was the catchphrase used by fast food giants McDonalds “I’m Lovin’ It” and in fifth came Budweiser with their iconic “Wassssuuuuupppp?” commercial which was used by school kids everywhere.
A slight surprise to be as low as sixth is Nike’s famous line “Just Do It” with British Telecom coming seventh with their classic “It’s good to talk”
Tony the Tiger from Frosties comes in at eighth with “They’re grrrrreat’” followed by Orange the mobile phone company with “The future’s bright, the future’s Orange” Another alcoholic drink finishes off the top ten with “Probably the best in the world” from Carlsberg.
These results show that the advert doesn’t have to be beautiful or expensive (although Guinness do usually win awards for their adverts) to get peoples attention. The Tesco’s and Ronseal adverts are very to the point showing that an effective and catchy slogan can stick in people’s minds. As you’ll see below the slogans are short, memorable and creates an amount of trust .
The results also shown that 80% of UK residents use famous advertising slogans in everyday conversation. The most vital statistic however for direct response advertising agencies is that nearly 40% of people will be more likely to purchase a product if it has a decent slogan or advertising campaign.
Tags: Direct Response Advertising, UK Advertising Agencies
