Tag Archives: Travel Advertising

Promotion Advertising Attracts the £’s

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One of the most important things for a business, new or experienced is the ability to bring in customers. After all what is the use of owning a business or website if no-one is going to visit it? Obviously there is a huge variety of ways to advertise your business or brand although one of the most popular ways is promotional advertising.

This form of advertising offers vital publicity that other adverts might not be able to do. Promotional advertising does exactly what it says on the tin: advertising in order to promote an event, idea, theme, company, brand etc. These are generally used by an advertising agency to get a new company “out there.”

Although many companies may see this type of advertising as an outgoing or expense it should be seen as an investment. Promotional advertising has become a giant in its field a multi billion dollar industry and one that if used correctly can give you your money back through sales within the first couple of months.

Consumers have learnt to use advertising to their own advantage as they look to adverts to find out the goods that they want to purchase and to find out more information on it and the company supplying it. All in all it is a win-win situation for the company and the consumer. When they see a product that they like in an advert they are more likely to purchase it than If they didn’t see it. This sounds obvious and very simple but its true.

This fits into all types of media and sectors be it property, consumer goods, food or travel advertising. It reminds the viewer that your brand is the best and tells them why.

How To Attract The Perfect Tenant.

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In this current financial climate finding tenants for rental property is not as easy as it used to be. Let alone ones that will respect your property and pay on time. Luckily there are a large variety of ways that you can attract the kind of tenant you are after using a successful advertising campaign.

Property Advertising doesn’t have to be a problem if you get the right people to do the work for you. Information is available online about how you can attract people into renting your property. If you have the money then it is advised that you get in contact with a professional company who will be able to advertise your property to its optimum capability.

A professional company will use different types of media in which to advertise your property they are as follows:

· Newspapers – Generally where people look first for property advertising be it for sale or rental. Placing an ad in a paper can be expensive but this depends on how long you run the advert for (1 day, 1 week or longer?) The type of paper (tabloid, broadsheet or local) and how big the advert is (1 sq inch, half a page, whole page) The best idea is to generally allow the advert to run for 3-4 weeks so that you can get in the best possible tenant for your property and not just the first one to call! You will also want to find out if you can advertise on the newspapers website as well.

· Online Advertising – A lot of people that look for property advertising may not be local and will possibly be from the other end of the country or maybe even a different continent! Online Advertising allows you to show off your property to a larger audience, the charge is usually cheap or even free and allow a lot more information to be passed on to the possible tenant.

· Apartment Guides – A cheap way of advertising your property is through apartment guides. Allowing a lot more information space than a newspaper and are free which means that people will pick them up on a whim or specifically for renting/purchasing a property.

· Rental signs – An easy, effective and obvious way to advertise your property. All you need to do is put the sign up outside your property with details on who to contact and where to go. The only negative is the sign only attracts possible tenants from a specific area.

These things can all be done yourself but to attract the correct tenant for you it would be advised to talk to a professional company for your property advertising needs.

Online Advertising breaks the £3bn threshold!

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The costs of online advertising have risen over the £3bn mark in the UK for the first time ever last year. This rise in online advertising has hit more traditional versions of media hard, grabbing the market share from newspapers, magazines and postal mail.

Advertising expenditure across all forms of media rose 4.2% to £19.4bn last year in the UK, according to the World Advertising Research Centre and the Advertising Association

The cinema, outdoor and online advertising sectors made the largest year on year increase with online expenditure up by a massive 39.5%. Online advertising accounted for 16% of the total UK advertising spend in 2007.

Experts have recently stated that advertisers are turning online from other areas of media like postal mail and print. The stats seem to back up the ideas showing that press advertising including newspapers and magazine adverts declining with a 1.6% loss in the last year.

Press however is still the top single sector accounting for 40% in the UK and spent £7.7bn in 2007 on advertising. Postal mail advertising dropped by 6.5% bringing in £2.17bn.

Cinema advertising in the UK rose by 10.1% in year on year growth but the overall market was worth only £207 million, 1.1% of the advertising market in the UK. Outdoor advertising rose by 4.6% making just over £1bn, giving outdoor ads a 5.5% market share. The television sector grew by only 2.3% making £4.67bn, although the growth percentage was disappointing the sector still accounts for 24% of all advertisement spending in the UK.