Buying a Franchise in the recession

Many people have been left wondering what to do after being made redundant, do they look for a similar job, try something different or is there another business opportunity that people are not considering. Being made redundant could be the push you need to start your own business you have always been dreaming of. But this can seem a bit risky in the current financial climate, so could buying into a franchise be the solution?

There are many benefits to buying into a franchise rather than starting your own business. Taking up a franchise agreement traditionally leads to more successful businesses during the first couple of years compared to ones that have been started from scratch. Franchises are tried and tested models that work in the targeted market. The risks are reduced as you are given the help and knowledge needed to make your business a success.

So how do you know what franchise opportunity to take up, is that business right for you? Before you start making any decisions, you need think about whether the business is something you believe in and will want to put time and effort into running. It is always best to buy into a company that you feel strongly about. You should then narrow down the available franchises in your area of business into the amount of investment they require. It seems an obvious piece of advice but before you agree to anything, you need to understand the financial situation completely. You need to know how much you will have to pay for the initial investment and if there are any other out going costs like marketing fees of percentages of profits being taken out. It is advisable to see financial records for the parent company. Are they in a strong financial position themselves? Are they going to go bust in the near future?

Once you have decided on a franchise to invest in, you should visit other franchises that have taken up the same deal as you are looking at. Meeting up with other people in the franchise network will let you find out a lot more about the day to day running of the business rather than the sales patter you will have heard already. It is good to find out if the other franchisees are happy, what type of training and support they received, what type of problems they encounter and if they have any advice for you. It is always good to ask if the figures for things like return on investment match what the franchisor has been telling you.

The reasons people make mistakes and end up losing money is when they are not prepared and do not do the right amount of research. So if you are thinking about buying a franchise, especially during this recession make sure you go in prepared.

The Importance of Advertising in 2009

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Most people are agreed that 2009 is going to be a tough year for everyone. Many of the world’s richest countries are already in recession and those that aren’t will likely enter it at some point soon. With all the economic turmoil it’s easy to see why so many companies are cutting back on there advertising spend. While this will indeed save some money in the short term, long term it could have a negative impact.

Advertising now could give your company an advantage over your rivals. While all your competitors are scaling back there advertising now could be the perfect opportunity to try and win over some of their customers. The right advertising campaign could easily capture the customers out there that still have money and are still spending freely. With little competing against your ad campaign it is likely to have much more impact. Any advertising initiative undertaken now could also give you a head start in the future.

Most of the world leading experts agree that the resurgence in the economy will start either this year or next. A great advertising campaign during 2009 could see your company in a prime position as the economy recovers and more and more people begin to spend again. Research has actually proven that continued and extensive advertising during a recession does benefit business in the long term. In one research carried out in 1985 companies who continued to utilise their advertising agency during an economic downturn saw sales rise 256% while another study in 2001 found that some companies grow there market share by 2 ½ times.

There are so many possible advertising outlets available to people at the moment that it would be a missed opportunity not to try at least some of them to help your business beat the crunch. An Ad agency is a good place to head for help and advice on the best way to make sure that advertising works for you. Their expertise could prove invaluable in positioning your company ahead of your rivals and making sure you can come out of this recession ready and waiting to take advantage of the up turn.