Recent reports have found that a large percentage of marketing executives are most intrigued by internet marketing strategies when it comes to choosing a online advertising agency.

This is thanks to the latest study by business development consultancy Reardon Smith Whittaker (RSW) which states that nearly 70% of advertising professionals from some of the biggest firms world-wide, rated online marketing as the most interesting niche that they wanted to find out more about.

After internet marketing there was experiential campaigns, mobile advertising, buzz marketing, travel marketing and search engine marketing. Reardon Smith Whittaker also confirmed that the two most important criteria when deciding to work with a new online advertising agency was being able to understand their clients planned direction and creative thinkers.

Mark Schneider – Managing director for RSW explained what people are looking for, particularly in this current financial climate “Given the challenges clients are facing in light of the economy, they need agencies that can get up to speed quickly, add smart value-added thinking and are a trustworthy lot.” This doesn’t come as a massive surprise considering that online advertising has now risen to 20% of the advertising market in the UK.