Gala Bingo to shut bingo halls

Bingo halls across Britain are struggling to make the numbers work after falling income and a tax increase could spell the end of many halls. Even the biggest player in the bingo industry Gala Coral are looking to close up to 6 clubs with the loss of 180 jobs. This could be joined by another 100 clubs right across the country.

Some insiders believe that this is not the end of the closures but only the beginning. Over the next two years some believe that 40 to 50 more clubs may be closed or sold off, many of which are former cinemas, allowing Gala to concentrate on the more popular flat floor halls. Since the smoking ban, which many blame a down turn in business on, and the scrapping of section 21, Gala have closed 13 bingo hall and 4 casinos.

The recent rise in duty on bingo from 15 per cent to 22 per cent has forced many bingo operators to reassess their futures. The Rank Group, owners of the Mecca Bingo chain, has had to issue a profits warning estimating that they will now lose £9 million a year in lost profits.

Its not all bad bingo news at the moment though, online bingo is continuing to grow bigger and bigger and has become the fastest growing form of gambling on the internet. In 2008 the world wide online bingo market is worth $1.4billion, this year it is expected to hot $1.7billion with it rising to £2billion in 2010.

The online market is good news for Gala too. Gala Bingo is currently sitting pretty as the number one online bingo site in the UK; thought is position could be under threat with the impending sale of internet rival Cashcade.

Bingo Breaks the Bank on TV millions

online bingo

online bingo

Recent research by one of the internets leading bingo directories has found that online bingo sites are spending millions on TV advertising.

The focus of the report was the amount of money spent on advertising by the major bingo operators and the size of the online bingo industry.

The report showed that Foxy Bingo was by far the biggest spender. Their totals spend accounted to nearly a third of the total spending by the industry by spending $3.27 million. Its nearest rival in the spending charts was online bingo newcomer Tombola who spent over $2.5 million.

The report also showed that there are now over 230 online sites in Britain. There combined spending on TV accounted for more than $10 million.

The likes of Think Bingo, Party Bingo and Crown Bingo were also responsible for a considerable amount on advertising spending, with $1.09 million, $993,000 and $622,000 spent respectively.

During the research of the report it was noted that despite the current economic down turn bingo sites are still holding with plenty of people playing bingo online on strong and it’s likely they will continue to spend big on TV advertising in 2009. So far this year we have already seen big advertising campaigns from Foxy Bingo and Tomola.

Interestingly the report shows that the two biggest players in bingo, Gala Bingo and Mecca Bingo, where not among 2008′s big spenders. Both companies felt that it was not necessary to advertise heavily during 2008 after years of successful TV advertising has bought huge volumes of customers to its sites. It will remain to be seen if they change there stance in 2009.