Tag Archives: Advertising Recruitment

The paradox of marketing in a poor economy

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Through these tough financial times the usual knee jerk reaction towards Marketing Advertising is to reduce budgets. Surprisingly, in comparison with this fairly natural reaction when business and the economy are thriving some advertisers do feel the need to hold back.

Most markets and niches have had to consider the paradox of reducing budgets in a time of financial meltdown. Reports and data from previous recessions have shown that in times like these the worst time to cut down on marketing budgets is now and that also whilst everyone else is being cautious, now is the time to be attracting new customers and clients that you may not of been able to get 12-18 months ago. By building your brand up now and overtaking rivals you can make sure that you are top dog in your market when the money comes around again.

In tough economic periods, slicing marketing resources for personal injury businesses is a non rational response based on the doom and gloom market fed from the media. Why are they working at the same amount of risk as they are in financially healthy times? Because personal injury companies are based around calculated risk, therein working on a contingent fee basis means that whether we are in a recession or not, the amount of work they’ll be getting shouldn’t change. Funnily it is predicted that personal injury claims could rise in the next 12-24 months because of stretched finances and unemployment.

The centre of the debate revolves around we plan for the future. Do we continue, increase or decrease with Advertising Recruitment budgets? This all depends on how we view advertising, is it an expense or is it an investment? The former can be cut to ensure the future but the latter needs to be secured to ensure future stability and growth in times of strife.

Out of work? Not for long…

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Out of work? Struggling to find a new job? Don’t worry, there are a large variety of options available to you. Have you checked the local and national newspapers for job vacancies? Other ways to look for jobs are through a online recruitment advertising agency, there are hundreds online but the main 5-10 will generally have the most job roles and thus the best chance of finding the job for you.

If you have applied for work like this and are still struggling to find a job then visit your local recruitment agency. These companies can be found online but will require you to drop in to fill out personal details on yourself and your work history.(this eliminates the chance of the agency putting you forward for the wrong role) The larger and better recruitment agencies are the ones that get approached from the major companies looking for the best possible employee, hopefully that could be you! Often the most effective and easiest method of finding work is leaving it to a professional to find it for you.

A recruitment agency is a useful medium for all parties. The job searcher, future employer and the recruitment advertising agency all benefit from you walking through the agency doors. (obviously you will benefit in finding work!) Most agencies will find a job opening for you and should an interview come up, give you plenty of information on the job role and the company. At the end of the day their interest is in you getting the role as they are paid bonuses per successful applicant.

Here are a few tips for you to help find the best job role for you:

  1. Never pay a recruitment agency to find you a job as they are being paid by the employers to find an applicant like you.
  2. Don’t be shy in putting yourself forward for roles that you like the look of.
  3. Design your C.V around the kind of job you will be applying for. If you need help on this the recruitment agency should help you create a new one.
  4. Be sure to build a strong relationship with your recruiter as they will be the one finding you work. The more often you talk to them the more often they will think of you should a new job possibility arise.


Find The Right Recruitment Advertising Agency

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If you are a company looking to recruit some of the finest people in your sector then you need to make sure that you advertise your job role effectively. You can either do this yourself or if you’ve got the money (and sense!) then you will go with a professional company do help you with your advertising needs. Here are some of the things that you will expect to see from a top recruitment advertising company.

  1. Make an advert that catches attention and is easy to read – Stats and research show that people remember red, read black and white and see yellow. Upper and lower cased serif typefaces are generally read easier (this is what newspapers use!). If possible don’t use capitals or “creative” typefaces, basically anything that will make it hard to read or remember your advert.
  2. Describe the job role properly – The possible applicants need to know what they need to do to apply for the role. What skills, experience and background is needed. Avoid filler and make sure you get your point across. The best recruitment advert is one that attracts the right applicant.
  3. State who you are and what you do – What you need here is a couple of brief sentences about the company and what it does. If you don’t discuss these points the possible candidate may get suspicious and not apply for the role.
  4. Give a phone number and email address – Conduct a phone interview with each of the applicants and you should soon find who is deserving of a face to face interview. If you expect a lot of people to call then maybe place an answering machine on that line and you can call back when you have the time.
  5. Don’t offer an interview to every applicant – Similar to the point above, make sure that your interviews test the applicant with tests on knowledge and skills. Be sure to ask 3-4 questions in the phone interview so that you can create a list of strong candidates.

In conclusion finding the right candidate can be a tricky and expensive process, and that’s when it’s successful! Planning and writing a decent advert can be difficult and time consuming, so my advice would be to make sure to contact a professional in the recruitment advertising sector who will be able to help with all your needs.

Top Five Advert Quotes

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Guinness: “Good things come to those who wait” – The tag was invented for Guiness in 1998, where an elderly man swims to a relatives pub but this iconic advert with men surfing alongside horses is the one that people remember best topping numerous “Best ever advert” lists.

Budweiser: “Whassup!” – The London Advertising company that came up with this idea must of raked it in! Just some dudes hanging out, supping a Bud & saying “whassup!” to one another. This simple idea spread across the world like wildfire and was widely used and spoofed in the early noughties.

Peperami: “It’s a bit of an animal” - Voiced by popular comedian Adrian Edmondson the Peperami adverts were made in 1993. Both funny and crude at the same time this advert went down a storm with people all around the UK.

Kit Kat: “Have a break. Have a Kit Kat” – The Kit Kat chocolate bar has been advertised on television for over 50 years. One of the classic Kit Kat adverts being the “Dancing Pandas” back in 1987, featuring a photographer trying to snap the panda’s in a zoo.

Milkybar: “The Milkybars are on me!” – This old catchphrase was first used in 1961 by a blonde haired boy wearing glasses and dressed as a cowboy. Recent adverts are now different and unfortunately the catchphrase is no longer used.

How social networking sites benefit online recruitment.

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Facebook is well known as one of the top social networking sites online. Created in 2004, Facebook has more than 40 million members and is the 6th most visited website. People nowadays are looking to social networking sites for the latest news or information instead of traditional forms of media like television and radio. Because of this many business companies are ready to use sites like Facebook to get in contact with “Generation Y” (people born within 1982 and 1997.) in search for the countries top talent.

The latest US survey recently announced that 97% of Generation Y had access to a computer, 94% own a mobile phone, 75% are members on Facebook and 44% check out online blogs. These statistics show that there is a large catchment area for online recruitment, but it has to be done in the right way according to Albert Ellis, chief executive of Harvey Nash. “Companies meanwhile are looking at Facebook as a way of spreading messages but they have to do it in a credible way.” Before later adding “Young people don’t want the traditional marketing or advertising approach. It’s got to be softer. It can’t be seen to be written by your PR department.”

Experts confirm that Generation Y use networking sites to find out more information on companies they are interested in and can get this from prospective colleagues. This can be very useful for most companies as positive news can influence peoples attitudes to a lot of things, careers included.

Looking for the right online recruitment help can prove daunting. To keep ahead of the game and making sure you hire the top talent contact a quality provider for the finest recruitment advertising.