Tag Archives: Advertising Agency

When Branding goes Wrong

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It’s the dream of all UK Advertising Agencies to come up with branding that is that good it is universally recognised and appreciated. Take Coke Cola or McDonalds, we all recognise the infamous golden arches and coke cola swoosh’s, wherever we are in the world and when you achieve a formula that works and get an image and logo that is right then many people agree that it is best to leave it as it is. Why fix something that is not broken?

Unfortunately, one of the most recognisable brands in the world, Gap, decided that it was time for a makeover and having spent thousands of pounds rebranding their ever popular logo which is the blue box with capital letters reading ‘Gap’, they changed it to a white box, with a small blue box sitting over the letter P.

There was an online furore with 2, 000 people protesting through Facebook and Twitter collecting 5, 000 followers along with a ‘Make your own Gap logo’ site that went viral. Gap were forced to reconsider the launch of their new logo and in the end opted to do an embarrassing U turn on the whole thing. They have decided that if the Brand needs evolving in the future they will be much more inclusive and listen to what their consumers would like.

Gap is not the only corporation to get things very wrong. The Royal Mail decided in 2001 to rebrand their postal service and call themselves Consignia, after spending £2 million on the venture, they reversed the changes 16 months later.

If you are considering rebranding, then before you start to spend thousands of pounds it might be an idea to test the market and see what consumers views are on your existing brand first.

The Importance of Advertising in 2009

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Most people are agreed that 2009 is going to be a tough year for everyone. Many of the world’s richest countries are already in recession and those that aren’t will likely enter it at some point soon. With all the economic turmoil it’s easy to see why so many companies are cutting back on there advertising spend. While this will indeed save some money in the short term, long term it could have a negative impact.

Advertising now could give your company an advantage over your rivals. While all your competitors are scaling back there advertising now could be the perfect opportunity to try and win over some of their customers. The right advertising campaign could easily capture the customers out there that still have money and are still spending freely. With little competing against your ad campaign it is likely to have much more impact. Any advertising initiative undertaken now could also give you a head start in the future.

Most of the world leading experts agree that the resurgence in the economy will start either this year or next. A great advertising campaign during 2009 could see your company in a prime position as the economy recovers and more and more people begin to spend again. Research has actually proven that continued and extensive advertising during a recession does benefit business in the long term. In one research carried out in 1985 companies who continued to utilise their advertising agency during an economic downturn saw sales rise 256% while another study in 2001 found that some companies grow there market share by 2 ½ times.

There are so many possible advertising outlets available to people at the moment that it would be a missed opportunity not to try at least some of them to help your business beat the crunch. An Ad agency is a good place to head for help and advice on the best way to make sure that advertising works for you. Their expertise could prove invaluable in positioning your company ahead of your rivals and making sure you can come out of this recession ready and waiting to take advantage of the up turn.


Promotion Advertising Attracts the £’s

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One of the most important things for a business, new or experienced is the ability to bring in customers. After all what is the use of owning a business or website if no-one is going to visit it? Obviously there is a huge variety of ways to advertise your business or brand although one of the most popular ways is promotional advertising.

This form of advertising offers vital publicity that other adverts might not be able to do. Promotional advertising does exactly what it says on the tin: advertising in order to promote an event, idea, theme, company, brand etc. These are generally used by an advertising agency to get a new company “out there.”

Although many companies may see this type of advertising as an outgoing or expense it should be seen as an investment. Promotional advertising has become a giant in its field a multi billion dollar industry and one that if used correctly can give you your money back through sales within the first couple of months.

Consumers have learnt to use advertising to their own advantage as they look to adverts to find out the goods that they want to purchase and to find out more information on it and the company supplying it. All in all it is a win-win situation for the company and the consumer. When they see a product that they like in an advert they are more likely to purchase it than If they didn’t see it. This sounds obvious and very simple but its true.

This fits into all types of media and sectors be it property, consumer goods, food or travel advertising. It reminds the viewer that your brand is the best and tells them why.

Advertising for dummies

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Advertising nowadays is a massive business. Marketing your product and getting it out there has now gone beyond just putting an advert on the television or having an advertising board on the side of the road. Modern day advertising is about making a brand and a lifestyle that fits in with how people want to live their lives and if you can do this right then this can mean big, big money.

Designing an advert has always been an innovative process but it appears to be even more so these days because the cost of traditional marketing has gone up and companies are looking to advertise through hundreds of different mediums. Done correctly a well thought out advert can make the company a lot of money but more importantly push them to the forefront of their sector.

Unfortunately however one wrong move in the world of advertising can see you brand blacklisted and sales can plummet. Sometimes even an average advertising campaign isn’t good enough as if a product or brand is failing the first thing that will be cut is the advertising expenditure.

Such losses will hit the advertisement team hard. The next advert will have to be better and will quite likely be have to be made on a smaller budget. If it’s a small company they might do their own advertising and start to feel that to get the most bang for their buck an professional advertising agency may be the best place to turn too.

With the huge amount of competitors not just locally but worldwide, advertising can be a very unpredictable business. A decent advert will make you a hero, a poor one could make you jobless. Your company will succeed if your advertising succeeds you just have to make sure that you do it with an ad agency you can trust.

Top Five Advert Quotes

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Guinness: “Good things come to those who wait” – The tag was invented for Guiness in 1998, where an elderly man swims to a relatives pub but this iconic advert with men surfing alongside horses is the one that people remember best topping numerous “Best ever advert” lists.

Budweiser: “Whassup!” – The London Advertising company that came up with this idea must of raked it in! Just some dudes hanging out, supping a Bud & saying “whassup!” to one another. This simple idea spread across the world like wildfire and was widely used and spoofed in the early noughties.

Peperami: “It’s a bit of an animal” - Voiced by popular comedian Adrian Edmondson the Peperami adverts were made in 1993. Both funny and crude at the same time this advert went down a storm with people all around the UK.

Kit Kat: “Have a break. Have a Kit Kat” – The Kit Kat chocolate bar has been advertised on television for over 50 years. One of the classic Kit Kat adverts being the “Dancing Pandas” back in 1987, featuring a photographer trying to snap the panda’s in a zoo.

Milkybar: “The Milkybars are on me!” – This old catchphrase was first used in 1961 by a blonde haired boy wearing glasses and dressed as a cowboy. Recent adverts are now different and unfortunately the catchphrase is no longer used.