In today’s cautionary financial climate advertising companies are being urged to consider putting more money into their online advertising strategies if they want to get the most out of their money. These methods are a lot easier to maintain and keep an eye on in comparison to more traditional versions of advertising.

This is understandable considering the fingers crossed mentality that is known with magazine, newspaper or print advertisements. How can you really be sure how popular one of those adverts has been? There is no page view data or sale rates with a print advert after all. One of the great things about online marketing is that any sort of company can access it be it a recruitment advertising agency, a well known brand or a art gallery the sky is the limit.

Mr Lake later concluded that “In a recessionary climate, we’ve got much more focus on proving return on investment. That’s pretty much why the internet has taken off in terms of advertising, because of measurability.”

It is also interesting to know that out of all forms of advertising, internet marketing was the only form to see an increase in spending over the third quarter of 2008.

]]> http://www.onlinebusinessblog.co.uk/2008/online-advertising-strategies-prove-to-be-cost-effective/feed/ http://www.onlinebusinessblog.co.uk/2008/finding-yourself-a-new-job-looking-at-recruitment-sites/ http://www.onlinebusinessblog.co.uk/2008/finding-yourself-a-new-job-looking-at-recruitment-sites/#comments Wed, 29 Oct 2008 12:46:51 +0000 admin http://www.onlinebusinessblog.co.uk/?p=31

As with most things on the internet, there are plenty of jobs sites and recruitment agencies offering the latest up to date careers and openings on the market. But we thought we would have a look at some and see how they can help you find yourself a great new job.

Monster.co.uk

One of the first sites that will probably pop into your head when thinking about job websites is monster.co.uk due to their unique name and advertising campaigns. Monster the company is a leading global recruitment company who give both employers and jobseekers the tools they need. They cite advanced privacy technology as a reason for consumers and businesses to feel safe through the recruiting process. The company has the Monster Employment Index which is a real time employment indicator and trend source.

The site apparently gets over 2.8 million visitors a month and hosts 2 million CV’s of jobseekers. Most expected features are present on the site, with searchable jobs, career advice and communities available to help potential job seekers. With over 1900 jobs posted daily on the site, monster.co.uk is one of the UK’s most popular job portals on the Internet. The company has a great reputation and the site design is very slick making you believe in them.

Jobsite.co.uk

With a cleaner yet less creative home page, Jobsite.co.uk looks a professional portal for job seekers. No doubt the company will be having a boost due to a nationwide television advert featuring TV and Movie star Max Beesley. Jobsite claims to be one of the first recruitment sites on the Internet in the UK starting up in 1995,

All the usual services are available on the site, with Searchable list of current jobs, featured jobs of the week and a great set of career tools. It seems that the lists of jobs are a given on these sites, but where they try and stand out from the competition is with career advice and tools. Jobsite.co.uk seems to be partners with some other companies that help you with tasks like CV writing. This may put people off using them as they are not part of the Jobsite itself.

Overall the site looks good and covers all sectors of the job market well.

Martinwardanderson.com

Martin Ward Anderson is a specific recruitment firm who mainly focus on jobs in the finance world. This makes them not as big as the other players on the internet but a lot more respected in their niche. If you are looking for jobs in accounting, public sector or other financial areas then they will be more suited than other general recruitment firms.

Like the other recruitment sites, Martin Ward Anderson offer career advice, CV guide, Cover letter guide and Interview Guides.

The site not only deals with Jobs in Finance in the UK but also International opportunities as well in such places as Paris, Toronto and Switzerland.

Martinwardanderson.com seems to know what type of information a job seeker will be looking for and provides it, I especially like their detailed break down of the recruitment process.

Many people make the mistake that a franchise is a way to earn money quickly. But just like any business you need to put a lot of time and effort in to make one work. The obvious main advantage you have is you have the backing of a brand and the benefits they bring. This can be design, marketing, advertising, advice and training.

There is an organising body called the British Franchise Association, the makes sure franchisors follow certain guidelines.

So what things do you need to think about before purchasing a franchise, Here is our 8 part guide.

1. Does the franchise opportunity have potential and is it viable. Many new franchisors may come over from other countries to find that their product/service is not needed in the UK. You also need to bear in mind competing business and whether you will be able to compete with them.

2. Is the business legitimate? It seems obvious, but there are a lot of unethical and illegal businesses going around trying to con you into parting with your money. You should do plenty of research before you part with your money.

3. Have other people made a success out of a particular franchise? Talk to them and find out whether they consider it a good idea to invest out and find out how successful they have been.

4. Any legitimate franchisor should show you financial records so you can see how well their franchisees are doing. This will allow you to make further decisions on whether it seems like a good investment. Are the franchisors as successful as they claim? The proof will be in the financial records.

5. There are plenty of franchise exhibitions where you can see lots of potential franchisors and can compare your options.

6. Another obvious one but compare you options. If there are rival franchise opportunities in similar areas, compare them and see which one does better business, offers a better package, who has a larger customer base.

7. Look at the fracnhise financial projections as you will need to make stage payments to the franchisor whether you are doing well or not. So if you are not performing well you will be losing a fair bit of money. Have an accountant check out your figures to help see if they are viable.

8. Don’t worry if you don’t have experience in the business area before starting your franchise. Training will be provided and as long as you have a good business sense they you will be fine.

References are a part of recruitment that are often forgotten about by candidates and not seen as important as a good CV or cover letter. But with high profile jobs like public sector jobs or accountant jobs, every stage of the recruitment process is just as important. Recruiters will be keen on checking references from previous employment but references in the eyes of the law aren’t simple and can cause a lot of problems.

Employers are not legally obliged to give references for previous employees, but sometimes the obligation may be added to an employee’s contract.

You may wonder what a reference should actually contain, well an employer needs to be aware that they owe a duty of care to the employee. If you lie in a reference, a third party using the reference maybe able to take legal action against you. In a reference, you need to be truthful, accurate, fair and not misleading.

The best way to think of a reference is that old saying “if you haven’t got anything nice to say, don’t say anything at all”.

When your investment in your pension plan reaches maturity, you’ll need to transfer its accumulated value into a regular income for the remainder of your retirement. This can be achieved by purchasing a pension annuity - a simple and straight forward transaction that exchanges the value of your pension fund into which you have been paying a regular income.

While the principle of a pension annuity is seemingly very straight forward, however, things are rarely quite as simple as they seem.

The most critical aspect of buying a pension annuity is that it is a long-term, one-off commitment. You only have one shot at it, as there is no going back and asking for a refund of all of the capital simply because you have found a better deal elsewhere. Therefore, it is very important that you make the right choice.

Making the right choice is made harder due to the fact that a host of different annuities all offer a host of different annuity rates - i.e. will offer same amount of pension investment  for a different level of income.

For more Independent Pension Advice visit Source IFA.

In a great city like London it will not come to anyone’s surprise that there are many intelligent people with great skills, knowledge and talent. Some of these people are IT professionals, doctors, scientists amongst other highly paid and skilled members of society. From a companies point of view this is great, the people are out there so you can just go out and find them. But is it really as easy as that?

A recurring problem for most recruitment companies is that everyone wants the ideal employee. A person with enthusiasm, personality, experience and plenty of ideas to push the company forward. These types of people do exist but they are usually working for someone else already! To attract this type of person in a place like London requires:

• A professional business work ethic, showing both employee’s and the people looking for work that you know what you are on about and can be trusted to find the right person for the right role.

• Set up some form of recruitment advertising like a website that will enable you to market yourself and your agency. Be honest with the viewer and tell them what you are all about.

• If you are looking for high quality people to fill highly skilled jobs make sure that you and your staff are aware that sometimes there are people that you cannot help. Some peoples C.V’s may not be up to the same standards as other people, tell people if it is unlikely you will be able to find work for them.

• When you interview the candidate make sure that they fully understand the job role and any other information that they will need in order to get the job. A decent candidate will look good on your regardless of if they get the job or not.

One of the most important things to remember, particularly for a new London Recruitment agency is that marketing and advertising your brand is vital. Getting your name out there and being known by the best companies and candidates is a hard process taking plenty of hard work. By being enthusiastic and clever in your marketing process you will be able to attract the best workers in your field within no time!

One of the most important things for a business, new or experienced is the ability to bring in customers. After all what is the use of owning a business or website if no-one is going to visit it? Obviously there is a huge variety of ways to advertise your business or brand although one of the most popular ways is promotional advertising.

This form of advertising offers vital publicity that other adverts might not be able to do. Promotional advertising does exactly what it says on the tin: advertising in order to promote an event, idea, theme, company, brand etc. These are generally used by an advertising agency to get a new company “out there.”

Although many companies may see this type of advertising as an outgoing or expense it should be seen as an investment. Promotional advertising has become a giant in its field a multi billion dollar industry and one that if used correctly can give you your money back through sales within the first couple of months.

Consumers have learnt to use advertising to their own advantage as they look to adverts to find out the goods that they want to purchase and to find out more information on it and the company supplying it. All in all it is a win-win situation for the company and the consumer. When they see a product that they like in an advert they are more likely to purchase it than If they didn’t see it. This sounds obvious and very simple but its true.

This fits into all types of media and sectors be it property, consumer goods, food or travel advertising. It reminds the viewer that your brand is the best and tells them why.

When applying for interviews in the cut throat world of accountancy jobs things like your appearance will be a big factor in whether you get the job or not. In the battle of the sayings “first impressions count” beats ” Don’t judge a book by its cover” in the recruitment world. In this post we aim to give some tips that will help you dress and prepare for any potential job interviews.

Tip 1 - Make sure you are comfortable in what you wear; if you are comfortable you will be more confident and in turn will make a better impression on the interviewer.

Tip 2 - Ring up the receptionist or visit where the job is to find out what the dress code it so you can dress appropriately.

Tip 3 - Make sure your clothes fit, too baggy or too tight is not a good look and will not look professional.

Tip 4 - Make sure you are well groomed. Tidy and neat hair, clean and tidy nails and clean teeth all play a big role in impression making.

Tip 5 - Keep Jewellery and piercings to a minimum. Also cover up tattoos where possible.

Tip 6 - Go easy on the make up, subtle is better. If you are unsure ask a friend or relative advice on what looks good.

Tip 7 - Keep perfume and cologne to a minimum.

These maybe obvious to some people, but there might be one or two things you may normally over look and are worth bearing in mind next time you are going for an important banking job interview.