Warner bros have launched an new innovative marketing campaign to mark the release of the latest edition in the award-winning Mortal Kombat series on the Xbox 360 and Playstation 3. The marketing campaign will begin on the 17th April at the Gadget Show Live at the NEC in Birmingham and aims to bring the action of the game off screen and into the real world. This unique campaign is to feature the UK’s very first ‘sign-spinning’, where a sign bearing the logo or artwork of a company is spun around by somebody holding it, the US phenomenon which is one of the fastest growing form of outdoor advertising.
Sign-spinning traces its roots back to Ocean Beach, California in 2002 and has gone on to be hugely popular thanks to the work of Max Durovic, who went on to found Arrow which employs 750 sign-spinners and has trained thousands more.
The arrow spinners are set to hit the UK for the very first time with a dazzling display at the Gadget Show Live exhibition and then move on to delight shoppers around certain London retailers during launch week. They will use specially created Mortal Kombat signs in their performances as well as some of the famous moves from the game.
A special Mortal Kombat tournament is also set to take place at the Gadget Show Live while the game itself is set to be released on 21st April.
This could start a whole new craze for UK advertising agencies as they look to create ever newer and eye catching campaigns. So the next time you walk down the street you could well be confronted with the amazing sign-spinners who are part advertisers and part street performers.