Monthly Archives: August 2010

Facebooks advertising revenue to reach £1bn

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Facebook has just released a forecast for its advertising revenue for next year that cites the company will make just over 1 billion pounds.  Facebook was created in 2004 by Mark Zuckerberg and several of his college roommates whilst studying at Harvard University and has seen its popularity increase over the past few years immensely.

People could be wrong in thinking that this will be a trend within the online advertising market as other companies such as MySpace have unfortunately reported 14% shrinkage in their advertising revenues.

Facebook now has over 500 million users globally and relies on 65% of its revenue from the US. It is very big news that it has now dwarfed its rival MySpace that is currently owned by Rupert Murdoch’s news corporation. With advertising profits rising by 165% since 2009 the company is set to soar even further over time and reach its own goal of 1 billion users in the near future.

Most of Facebooks revenue is served by its advertising partner Microsoft in the form of Banner advertising.  Facebook has a much lower click through rate than many other large websites but is still extremely successful and used by many UK advertising agencies.

One of its reasoning’s for its low click through rate is its reckoning that many of its users are very young and technically minded and in turn use advert blockers to bypass adverts.  It has been reported that some adverts used within Facebooks wall posts have had click through rates as high as 6.49%, which is one of the reasons as a Direct Response Advertising Agency there is no better time to start using social website Marketing.

Cornwall Village for Sale

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cornwall-villageCornwall is one of the busiest and highly sought after location for family holidays and is now hosting a quite unique battle between one of its villages and a local school.

Residents of the small village of Trevalga are coming to terms with the news that their homes could be sold due to a loophole in the law that was recently discovered.

The small hamlet of Trevalga was left to the local public school Marlborough College back in 1959 by Gerald Curgenven, a trust was set up to ensure that the estate and its buildings would be maintained for future generations.  The ex-pupil and lord of the manor’s original agreement has been marked as legally flawed by the local public schools solicitors and as a result the school has decided to sell the entire 3,000 acre estate. The £28,000 per Year College has cited that the original agreement contained no end date and no ultimate beneficiary which is enough to cancel the arrangement.

Many of the local inhabitants are facing an unclear future and have formed a campaign called ‘The Battle of Trevalga’. The village is nestled between Tintagel and Boscastle both tourism hotspots for Family Holidays with no holiday parks situated in the vicinity.

The estate is expected to go on the market at the end of the summer for an estimated ten million pounds. Property developers and holiday parks are expected to be very interested in the estate due to the sheer size and location.

One great concern from the residents newly formed group is that villages in the past have been ‘trashed’ by large scale buying. It is suggested that if the estate was sold off as second homes or turned into holiday parks it would go against Gerald Curgenven’s original plan for safeguarding the hamlet.

At present, the entire village is occupied by locals and does not have any holiday lets or holiday parks within the area making it a very viable business opportunity.

The campaigners plan to launch an appeal against the college’s action but fear that if all else fails then hopes of a sympathetic buyer could be slim.