The investment, pensions and insurance group, LV=, have launched a clever new recruitment advertising campaign to spearhead a new recruitment drive. The campaign uses a mixture of groundbreaking technology and LV= very own staff.

LV= will be utilising a whole range of media to target new recruits including, online, press and outdoor advertising and social media sites such as Facebook. The advertising material will use real life LV= employees telling their own stories of what it’s like to work for the country.

Those interested in working for LV= are asked to take a picture of the poster and either email or text it to LV=, LV= will then use some fancy technology to identify which employee is featured on the poster and that employee will then call the interested potential recruit. This allows anyone interested in applying for a position to find out a little bit more about the company. This recruitment campaign is not only benefiting LV= though as 10p from every text goes to the Great Ormond Street hospital.

The recruitment drive will be launched at 150 sites across cities such as Exeter, Croydon, Bristol and Bournemouth. LV= are looking at recruitment at many of there 28 offices across the country with positions with in their insurance departments being a particular focus.

If successful LV= could start a trend for innovative recruitment advertising which looks to utilise its own work force and cutting edge technology in a big to attract the best candidates.