How Social networking could threaten marketing growth
Posted by: admin / Category: Business NewsNearly 70% of UK Advertising Agencies are unprepared for online changes that will have to be implemented after the rise of social networking and other forms of internet social media.
A damning recent report has revealed that Direct Response Advertising Agencies will grow at a very slow rate of 1.2% a year by 2016 if other agencies are slow to change the way that they work after the emergence of social media sites like Twitter, Facebook and Youtube.
Social networking has enabled users/possible customers to pass on product, brand or service information to and from friends and this new technique is now seen as more powerful than other traditional ways of advertising.
Companies like Cadbury have hit the ground running in terms of social interaction with a recent advert showing a gorilla playing the drums being popular on the television but even more so online with Youtube saying that the advert has been viewed over 10 million times! The “Campaign for real beauty” from skincare giants Dove has also seen an increase in sales thanks to viral marketing videos shown on Youtube.
Although these two do appear to be success stories it appears that not enough companies are following in their footsteps and adjusting to the digital world. The worst case scenario has predicted that 16 million pounds could be lost by 2016 if UK Advertising Agencies fail to make new products and advertise them for the social media world.
Tags: Direct Response Advertising Agencies, UK Advertising Agencies
