Advertising continues to fall but hope is on the horizon
Posted by: admin / Category: Business News
Advertisers and those who depend on advertising for income are keeping their fingers crossed this Christmas that after a long period of decline ad revenues might stabilize or even make a recovery.
Overall advertising is down again in 2009 compared to 2008 with many struggling to cope with the downturn. Its not just the like of local newspapers who are struggling either, big national papers as well as the likes of ITV and Channel 4 are all finding life difficult as their incomes continue to fall. Advertising agencies are also feeling the pinch with many have to scale back operation or having to close altogether.
The sign for the industry are not all doom and gloom though; many believe that this Christmas period could see advertising spend either match or beat last years spend. ITV is one such company who are predicting that December’s advertising revenue could be up 4% following a 3% fall in October and just a 1% fall in November.
It is hoped that the more positive outlook of many companies and consumers this year compared to last year and the likelihood of exiting the recession soon will see companies increase their advertising budgets. Many London advertising and UK advertising agencies are also predicting an upturn across many different advertising sectors such as TV advertising, outdoor advertising and recruitment advertising.
Tags: advertising, Recruitment Advertising
