The once popular banner adverts which have become commonplace on the internet are seeing a dip in success prompting experts to question their importance and future in online advertising. This form of direct response advertising is not as well liked as previous years with most users finding them annoying and intrusive. The pop up adverts offering free goods have slowly been phased out offering a new more laid back approach to banner advertising.
The internet is getting more crowded by the day, with new companies and people accessing it and looking to advertise their brand. Due to the variety of sites and adverts available it is now harder than ever to make an impression and attract new customers.
To stick out from the crowd and content a direct response advertising agency have to be creative. Video advertising has proved a winner with its eye catching visuals and tracking ability making it easy to identify its success rate. The difficult and brilliant thing about video is that it is a tricky medium to master. Make it too simple and boring then no-one will click but make it too wild and creative and users may get confused. Producing an advert between these borders, whilst making it unique and relevant aren’t as easy as you’d think!
The direct response part of the advert is usually added in the middle or the end of the video advert. If placed in the middle of the advert, users can pass on details to see the rest of the advert. If placed at the end, the user knows more about the company and the product which can help people feel more at ease with passing on personal information.
Online advertising is going to become ever more competitive over the coming years, although the credit crunch will see less spent by UK Advertising agencies, we will see a higher percentage of money going into online.
Tags: Accord, Direct Response Advertising Agency, UK Advertising Agencies
