Five reasons to use an advertising agency in the recession
Posted by: admin / Category: Business News
Consumer relevancy:
A lot of data and information can be taken from viewing habits of people watching TV online. E.g. an advertising company can add specific adverts for specific viewers. Two neighbouring houses are watching a football match online, during the break the marketing advertising company can send adverts for the person supporting the blues and separate adverts for the person supporting the reds. Thus contacting the appropriate viewers and more likely to get a sale.
Accountability:
This new form of interactive advertisement means that customer interest and clicks can be finely measured. Companies now can tell what their most popular product is and what isn’t. Meaning that the famous quote “I know that half my advertising doesn’t work. The problem is, I don’t know which half.” can eventually be retired.
Advertisement Capping
This clever idea is saving alot of money for alot of companies. If an advert has been shown to a particular user over four times and there has been no click through or a poor return the advert is then sent to a different group, targeting a different demographic. This form of capping is particularly popular with recruitment advertising agencies
Filtering Different Markets:
Alcohol adverts avoid certain times and programmes for the obvious reason of marketing for people under the age of 18 and wasting budgets. User data can be implemented to block adverts for people outside of the adverts market and replaced with more relevant messages.
Pricing:
More and more companies, particularly those on a tight budget are able to advertise on online TV instead of through more traditional TV advertising. Thanks to the superb target market filtering system adverts for Ferrari or Omega are available to millionaires in their yachts on the coast of Monaco. This specialised advertising looks to be the future and long may it continue.
Tags: Marketing Advertising, Recruitment Advertising Agency London
