If you are a company looking to recruit some of the finest people in your sector then you need to make sure that you advertise your job role effectively. You can either do this yourself or if you’ve got the money (and sense!) then you will go with a professional company do help you with your advertising needs. Here are some of the things that you will expect to see from a top recruitment advertising company.
- Make an advert that catches attention and is easy to read – Stats and research show that people remember red, read black and white and see yellow. Upper and lower cased serif typefaces are generally read easier (this is what newspapers use!). If possible don’t use capitals or “creative” typefaces, basically anything that will make it hard to read or remember your advert.
- Describe the job role properly – The possible applicants need to know what they need to do to apply for the role. What skills, experience and background is needed. Avoid filler and make sure you get your point across. The best recruitment advert is one that attracts the right applicant.
- State who you are and what you do – What you need here is a couple of brief sentences about the company and what it does. If you don’t discuss these points the possible candidate may get suspicious and not apply for the role.
- Give a phone number and email address – Conduct a phone interview with each of the applicants and you should soon find who is deserving of a face to face interview. If you expect a lot of people to call then maybe place an answering machine on that line and you can call back when you have the time.
- Don’t offer an interview to every applicant – Similar to the point above, make sure that your interviews test the applicant with tests on knowledge and skills. Be sure to ask 3-4 questions in the phone interview so that you can create a list of strong candidates.
In conclusion finding the right candidate can be a tricky and expensive process, and that’s when it’s successful! Planning and writing a decent advert can be difficult and time consuming, so my advice would be to make sure to contact a professional in the recruitment advertising sector who will be able to help with all your needs.
Tags: Advertising Recruitment, Advice, Recruitment Advertising
