Guinness: “Good things come to those who wait” – The tag was invented for Guiness in 1998, where an elderly man swims to a relatives pub but this iconic advert with men surfing alongside horses is the one that people remember best topping numerous “Best ever advert” lists.

Budweiser: “Whassup!” – The London Advertising company that came up with this idea must of raked it in! Just some dudes hanging out, supping a Bud & saying “whassup!” to one another. This simple idea spread across the world like wildfire and was widely used and spoofed in the early noughties.

Peperami: “It’s a bit of an animal” - Voiced by popular comedian Adrian Edmondson the Peperami adverts were made in 1993. Both funny and crude at the same time this advert went down a storm with people all around the UK.

Kit Kat: “Have a break. Have a Kit Kat” – The Kit Kat chocolate bar has been advertised on television for over 50 years. One of the classic Kit Kat adverts being the “Dancing Pandas” back in 1987, featuring a photographer trying to snap the panda’s in a zoo.

Milkybar: “The Milkybars are on me!” – This old catchphrase was first used in 1961 by a blonde haired boy wearing glasses and dressed as a cowboy. Recent adverts are now different and unfortunately the catchphrase is no longer used.