How social networking sites benefit online recruitment.
Facebook is well known as one of the top social networking sites online. Created in 2004, Facebook has more than 40 million members and is the 6th most visited website. People nowadays are looking to social networking sites for the latest news or information instead of traditional forms of media like television and radio. Because of this many business companies are ready to use sites like Facebook to get in contact with “Generation Y” (people born within 1982 and 1997.) in search for the countries top talent.
The latest US survey recently announced that 97% of Generation Y had access to a computer, 94% own a mobile phone, 75% are members on Facebook and 44% check out online blogs. These statistics show that there is a large catchment area for online recruitment, but it has to be done in the right way according to Albert Ellis, chief executive of Harvey Nash. “Companies meanwhile are looking at Facebook as a way of spreading messages but they have to do it in a credible way.” Before later adding “Young people don’t want the traditional marketing or advertising approach. It’s got to be softer. It can’t be seen to be written by your PR department.”
Experts confirm that Generation Y use networking sites to find out more information on companies they are interested in and can get this from prospective colleagues. This can be very useful for most companies as positive news can influence peoples attitudes to a lot of things, careers included.
Looking for the right online recruitment help can prove daunting. To keep ahead of the game and making sure you hire the top talent contact a quality provider for the finest recruitment advertising.